We often have our customers tell us how much they enjoy our mascot Magellan but few actually know who he is or where he comes from.

Our Magellan mascot is based on the real life Ferdinand Magellan, a fifteenth century Portuguese explorer who led the first expedition that sailed around the Earth. As a boy, Ferdinand studied map-making and navigation which led to his passion for exploration.  He is also responsible for naming the Pacific Ocean (the name means that it is a calm, peaceful ocean). We share those same passions at Abacus and thought that Magellan was a perfect candidate to represent us and our AbaData 2.0 Software.

The development process was a joint effort between the minds at Abacus Datagraphics and the very talented Mark Lester Jarmin. When searching for the perfect artist to bring our vision to life we wanted someone who could make Magellan both personable yet professional. We ended up going with Mark based on his amazing portfolio and extremely approachable attitude. He has been crucial to this whole process and has continually wowed us with his work.

Below is a video timelapse of Mark’s process into character development and creation. If you are wanting to know more about Mark click here to see his personal website!





AbaData is a premium mapping tool developed by Abacus Datagraphics, Western Canada's leading supplier of maps to the petroleum industry.